Vera Shafiq Podcast
Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
Vera Shafiq Podcast
How to Optimize Your Website for Voice Search
In this episode, I lay out in 4 steps, how you can get your website ready to rank for voice search. These are actions you can take today that will set you up for success as voice search becomes the accepted and preferred way that people get their information from the World Wide Web.
3:00 - Voice search stats
5:00 - Google's algorithm for Natural language Processing
7:15 - Examples of voice search vs. text search
8:10 - Step One - Featured Snippet
13:55 - Step Two - Longer Form Content
16:35 - Step Three - Optimize for Local Search
22:10 - Step Four - Page Speed and Secure Certificate
24:10 - Summary
Episode links:
- Answer the Public - free visual keyword research & content ideas tool
- Schema.org
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