Vera Shafiq Podcast
Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
Episodes
34 episodes
Introducing Marketing Mindshift Academy
In this episode of the Vera Shafiq podcast, Vera discusses the importance of integrating AI into marketing strategies and introduces the Marketing Mindshift Academy. As we reach the midpoint of 2025, Vera highlights key statistics from the 2025...
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Season 3
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Episode 11
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12:17
How to Start Agentifying Your Franchise Marketing
In this podcast episode, we're examining the concept of agentic AI and how it can be pragmatically applied to marketing within the franchise space. How can you create AI-powered marketing teams that operate autonomously, yet collabo...
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Season 3
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Episode 10
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18:17
Exploring Advanced Features of ChatGPT: From Image Generation to Deep Research
In this episode of the Vera Shafiq Podcast, Vera takes a look at the latest advancements and features of ChatGPT as of April 9, 2025, with a focus on the newly released image generation feature. Vera discusses her experiences using ChatGPT for ...
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Season 3
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Episode 9
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19:47
Exploring the Practicality of Performance-Based Agency Models in Franchising
In this episode of the Vera Shafiq podcast, Vera explores the concept of performance-based agency models within the franchising world. She discusses whether franchise brands can effectively compensate marketing agencies based on the tangible re...
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Season 3
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Episode 8
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12:05
Optimizing Agency Communication and Internal Marketing Alignment
In this episode of the Vera Shafiq podcast, Vera explores the key challenges faced by CMOs and marketing leaders, including agency communication, internal team alignment, and overall marketing performance. Drawing from her experience on both th...
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Season 3
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Episode 7
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19:45
The Future of SEO in an AI-Driven Digital Landscape
In this episode, host Vera Shafiq discusses the evolving SEO environment influenced by AI-driven search technologies. She emphasizes that while traditional SEO practices remain relevant, there is a growing need for marketers to adapt to newer A...
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Season 3
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Episode 6
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16:16
How to Practically Apply Microsoft Clarity to Your Marketing Toolset
In this episode, host Vera Shafiq explores how marketing teams can enhance their strategies by using Microsoft Clarity in conjunction with Google Analytics 4 (GA4). Vera provides an in-depth look at the unique features of Clarity, such as sessi...
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Season 3
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Episode 5
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17:05
Winning Franchise Owner Buy-In for Digital Marketing Investments
Winning Franchise Owner Buy-In for Digital Marketing InvestmentsIn this episode of the Vera Shafiq podcast, host Vera Shafiq delves into innovative strategies for garnering franchise owner enthusiasm and commitment towards digital market...
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Season 3
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Episode 4
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16:04
Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies
Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing StrategiesIn this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated for 2025 that franchise marketers...
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Season 3
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Episode 3
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16:36
Navigating AI & Data Privacy in Marketing
In this episode, host Vera Shafiq delves into the critical issue of using AI tools in marketing while safeguarding proprietary and sensitive data. Highlighting popular AI tools like Copilot, ChatGPT, Gemini, and Perplexity, Vera addresses the c...
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Season 3
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Episode 2
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16:20
A New Focus + Two Big Social Media Hot Topics
In this episode, host Vera Shafiq returns to the podcast with a fresh focus on franchise marketing. She discusses the unique challenges and opportunities within the franchise sector, highlighting the importance of consistent branding, local mar...
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Season 3
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Episode 1
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9:57
What is Agile and How Can It Be Applied to Marketing?
I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing...
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Season 2
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Episode 23
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24:50
Should You Add CTV Ads to Your Marketing Mix?
What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy.Episode links: USF Digital Marketing Cer...
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Season 2
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Episode 22
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18:50
The Post-Click Experience and Why It Matters
80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience. Listen to this ...
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Season 2
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Episode 21
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16:22
Marketing Attribution - The Holy Grail of Marketing
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!<...
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Season 2
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Episode 20
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14:35
What You Need To Know About Google's New Core Web Vitals
What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here!<...
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Season 2
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Episode 19
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14:18
All About the USF Digital Marketing Certificate
This podcast is for you if you want to find out how to advance your learning of and be more immersed in today’s digital marketing landscape. The USF Digital Marketing Certificate was developed for business professionals and offers a comprehensi...
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Season 2
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Episode 18
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39:27
Making Sense of Zero, 1st, 2nd and 3rd Party Data
What are the differences between Zero, 1st, 2nd and 3rd party data? How should you structure your marketing strategy to make the best use of each? In this episode, I explain how to think of each of these types of data ...
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Season 2
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Episode 17
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22:47
Leaning in to the Lean Out Method!
In this episode, I talk with Crista Grasso, Founder of the Lean Out Method, which she uses to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they optimize what's working and eliminate anythi...
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Season 2
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Episode 16
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28:57
Why Retail Media is the Best Thing Since Sliced Bread!
An in-depth chat with Brad Moran, Co-Founder and CEO of CitrusAd - a retail media platform. We talk about how the platform was born, how marketers can leverage retail media to drive performance and what the future holds for retail media.
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Season 2
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Episode 15
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48:26
NFTs, IGTV Co-Branding & Nostalgic Marketing on TikTok
Let's talk about NFTs, Co-Branding on IGTV and Nostalgic Marketing on TikTok! These are hot topics that featured on MarketingDive.com on March 18 2021.Episode links:
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Season 2
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Episode 14
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16:37
The Digital Marketing Flywheel of Success
In this first episode of Season 2, I discuss the Digital Flywheel of Success that includes Technology, Customer Experience and Digital Advertising as momentum-drivers.Episode links:
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Season 2
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Episode 13
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26:34
Adding Traction To Your Business
In this episode, I discuss the book Traction by Gino Wickman and the EOS (Entrepreneurial Operating System) that he describes.It outlines the 6 Key Components of a business:VisionPeopleDataIssues
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Season 1
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Episode 12
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33:04
Rachel Downey - Telling Your Story Through Podcasting
In this episode I talk with Rachel Downey who's a marketer at heart and owns and operates a podcast agency called Share Your Genius. She's an expert in podcasting, and knows all about how to start and grow a podcast from branding, storytelling,...
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Season 1
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Episode 11
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35:40
How to Optimize Your Website for Voice Search
In this episode, I lay out in 4 steps, how you can get your website ready to rank for voice search. These are actions you can take today that will set you up for success as voice search becomes the accepted and preferred way that ...
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Season 1
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Episode 10
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25:54